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Social Media Marketing Sins You Might Be Committing
Social media marketing can help drive your business, find qualified leads, and build your brand presence online. It can also ruin you. My father grew up in a very poor family in rural Virginia. He had...
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Social Media Tools That Save Me Time, Money, and Heartburn
It can be hard to figure out which social media tools are most important for you to help run your business. New social media tools pop up every single week, and it can be overwhelming. This week, my...
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Social Media Heat Mapping to Understand How People View Your Pages
Eye tracking and web usability are two great passions of mine. One thing I’d never considered is how you could apply this data science to social media. Enter social media heat mapping. I saw this...
View ArticleDigital Analytics Is The Key To Online Marketing Success
Digital analytics is all about observation. If it were a human conversation, we would be talking about listening. This is the easiest thing any business owner can do to make sure their business is...
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Twitter As Your B2B Secret Weapon
Twitter is probably the most misunderstood social media marketing channel of all time. Most marketers will freely admit that they don’t “get” Twitter. However, Twitter is probably the best social media...
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Rookie Facebook Mistakes Can Cost You Sales
Facebook is increasingly becoming a critical part of a good internet marketing business strategy. It can be just as critical as Google AdWords or other PPC campaigns in terms of driving online sales....
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Top Five Web Analytics Reports For Internet Marketing Success
As an internet marketing professional, you should have a basic understanding of web analytics. Since having a website is the foundation for a strong web marketing business strategy, it is important for...
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Three Competitive Research Tools To Get Intel On Your Rivals
A good internet marketing business strategy includes understanding what your competitors are doing. After all, competitive research is at the core of a traditional marketing SWOT analysis. Knowing what...
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Three LinkedIn Secrets for B2B Lead Generation
LinkedIn is a great website to help you find your next career move, but you should also be aware it’s great at helping you find your next client too. Using LinkedIn for B2B lead generation can be a...
View ArticleBig Data Fail – Don’t Make These Costly Mistakes
Big data is one of the hottest new trends, and data science is a hot new career track, according to many industry publications. Marketing professionals are being asked to include how they’re going to...
View ArticleSocial Media Is Just As Important As Email
Managing your social media presence is every bit as critical as answering your email and returning your phone calls. There is a perception among executives that social media is a time-consuming,...
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Case Study: How Orabrush Changed YouTube Marketing
One of my all-time favorite social media marketing case studies is about a company called Orabrush. (It’s a tongue cleaner. You may not have heard of it.) In their early days, they made the decision to...
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Digital Marketing Experiments Are Mandatory For Success
One of the great myths of internet marketing is that once you’ve built it, you can set it and forget it. Nothing could be further from the truth. Everything that you do as a business owner with an...
View ArticleSocial Media Marketing Strategy Week in Review 5/4/13
This week’s highlights include: 10 commandments for common social media marketing strategy mistakes from Business2Community A downloadable presentation from Marketo, which includes a really nice...
View ArticleBig Data Week In Review Week of 5/3/2013
Highlights from this week: Interesting big data analysis of Facebook relationships and topics Review of several data tools to better visualize data Understanding how little data fits into the big data...
View ArticleHow Usability Testing Helped Me Sell My House
I’ve been a big advocate for usability testing throughout my entire digital analytics career. I’ve seen usability tests help top brands identify and correct the problem spots in their navigation. I’ve...
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